TabCorp Industries™

TabCorp Industries is an ongoing art project by Tabor Robak — a series of interconnected generative NFT collections wrapped in the aesthetic veneer of a fictional mega-corporation. The project uses the language and visual systems of enterprise branding, corporate theater, and speculative technology to frame digital art as industrial product.

Every element of TabCorp — from its organizational hierarchy to its public-facing communications — is built as a single cohesive fiction. The website, the collections, the progress trackers, and the internal tools are all part of the work.

Tabor Robak

American contemporary artist based in Paris recognized for his contributions to new media. Starting as a Photoshop editor at age 13, Robak later earned a BFA from the Pacific Northwest College of Art. After relocating to New York, Robak was featured in group shows at institutions like MoMA PS1 and the Lyon Biennale before his first solo exhibition in 2013. His exhibitions have spanned 23 countries.

Robak's artworks, distinguished by multi-channel video installations and generative artworks, are collected by globally recognized museums such as the Metropolitan Museum of Art, New York; Museum of Modern Art, New York; Whitney Museum of American Art, New York; National Gallery of Victoria, Melbourne; Serpentine Galleries, London; Yuz Foundation, Jakarta; and Fondazione Sandretto Re Rebaudengo, Turin.

Recognized in Forbes' 30 Under 30, Robak's influence extends beyond art. He has collaborated with notable brands like Maison Margiela, Balenciaga, and Microsoft. His distinctive fusion of digital craftsmanship and varied cultural elements has extended into film, fashion, and design.

Robak has instructed at NYU where he co-taught a full-semester course on the use of video game engines in artwork, and delivered guest lectures at institutions like Yale and Düsseldorf University of Applied Sciences.

His work has been featured in publications such as The New York Times, Artforum International, Art in America, Modern Painters, Sculpture Magazine, Interview Magazine, Nylon China, and Vogue Arabia.

taborrobak.com

Three interconnected series

TabCorp Labs Materializer

The Materializer is TabCorp's transmutation engine. Collectors submit three Broken Printer NFTs for permanent destruction. In return, the system produces a single bespoke 3D artwork — hand-finished by the artist, embedded in a living environment of generative overlays and original audio.

Each TabCorp Lab is a unique interactive sculpture: zoom, orbit, and explore every detail. Burned prints are deconstructed and reincarnated through the Labs engine. Nothing is lost. Everything is upgraded. Real-time status updates are available via the Progress Tracker.

View the Materializer

The pipeline

All NFTs in the TabCorp ecosystem are minted on the Ethereum blockchain. The generative systems are custom-built by the artist — no third-party generative frameworks are used. Every rendering engine, compositing tool, and automation script is original software.

• Broken Printer outputs are generated in real time using a custom Photoshop-emulation engine. Each output is permanently unique and cannot be regenerated.
• Recycling Program works are produced by feeding destroyed Broken Printer token data through a secondary generative pass. The source NFT is burned on-chain; the recycled work is minted in its place.
• TabCorp Labs are bespoke 3D sculptures. Three Broken Printer tokens are burned to initiate a commission. The artist hand-finishes each Lab with generative overlays and original audio.

Human Resources

The HR division is TabCorp's in-world employee roster — a collection of PFP-style portraits generated with the same custom tooling as the core collections. Each operative is hand-selected, psychologically pre-approved, and contractually bound to enthusiasm. Browse the roster and decide if you're ready to join the most over-qualified scam in the industry.

View the Roster

Where to find the work